Welcome to your home for effortless, elevated, everyday style that's minimalist, tailored and California-inspired.
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behind the account
Natalie Borton
It all started with a dream to start a business and no marketing budget...
Back in 2015, I was a new mom craving a creative outlet. I decided to start a jewelry business (with no experience and only $1,000 to invest), marketing my products through style videos on Instagram.
the top five:
the top four:
Five things I'm loving lately (that you seem to love, too!)
Four things I'm loving lately (that you seem to love, too!)
The
See and shop the things I am currently wearing or have on my wish list. I love minimalist, tailored pieces that can be worn multiple ways and cherished for years to come.
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If you're into minimalist style, shopping quality over quantity, things I find funny + probably way too many videos of my coffee and my Great Dane Hank... You've come to the right place.
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