Welcome to your home for effortless, elevated, everyday style that's minimalist, tailored and California-inspired.
POPULAR POSTS
TRENDING
01
02
03
04
steal these easy, repeatable
FALL OUTFITS
behind the account
Natalie Borton
It all started with a dream to start a business and no marketing budget...
Back in 2015, I was a new mom craving a creative outlet. I decided to start a jewelry business (with no experience and only $1,000 to invest), marketing my products through style videos on Instagram.
the top five:
the top four:
Five things I'm loving lately (that you seem to love, too!)
Four things I'm loving lately (that you seem to love, too!)
The
See and shop the things I am currently wearing or have on my wish list. I love minimalist, tailored pieces that can be worn multiple ways and cherished for years to come.
EDIT
follow @natalieborton
If you're into minimalist style, shopping quality over quantity, things I find funny + probably way too many videos of my coffee and my Great Dane Hank... You've come to the right place.
Follow Along →
Let's get casual →
Tons of style inspo →
Sent (alomst) every Friday →