I am a believer in owning your personal style, saying what you mean, asking for what you want, living authentically and the power of simplicity — in fashion, and in life.

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10 Rules for Effortless, Everyday Style

In this series, I share some simple tips for leveling up your daily looks.

I’m heading up to Northern California to celebrate the Freda Salvador store opening in San Francisco, as well as get together with three of my dear friends Ailsa, Conni and Karla. I definitely could’ve packed less, but my rule is that whatever fits in the carry-on can come along, and I wanted to give myself plenty of options to work with depending on my mood and if it feels warm or cool out. Here’s what’s coming with me…

Honestly, I’m still kind of shocked it all fit! Here’s the carry-on I have and the packing cubes I use. So happy to be skipping baggage claim once again!

UPDATE 9/15/23: I ended up swapping out the high neck black tank for this lower v-neck tank. I also purchased a great pair of jeans while I was in Carmel and ended up wearing them twice while I was there, haha. Luckily everything still fit well in my bag and I did enjoy having several options so I could dress according to my mood (and the weather!).

What I Packed for San Francisco & Carmel

Read the Comments +

  1. Gabi says:

    Hi Natalie, I love your clothes and your style, as always,! I’m wondering how it felt to travel around San Francisco. I’m headed there at the end of the month and I’m a little bit worried about safety issues. I keep hearing that the city is a mess. How did you find it?

  2. Taylor S. says:

    Would love to know all the bags you brought as well! They really add that extra flair to the awesome basics-combos. P

  3. Sherisse says:

    Loved your packing video Natalie! And you hit it on the nail about dressing per the mood. I tend to always change it up by either wearing something new that I purchased during the trip or a totally unthought of combination of what I packed. My mood on the day really sometimes contribute to the outcome of my outfits!!

  4. Rachael says:

    What did you do/where did you shop in Carmel?
    I live nearby and we seem to have gotten in a rut (do the same things over and over). I love hearing other people’s perspective – nice to see home through fresh eyes!

  5. Loni Platt says:

    The striped shirt is totally sold out. Can you recommend a similar shirt? I love that one so much and I’m bummed it’s gone.

  6. Amy says:

    Cute! I love the look of baggy cardigans but struggle to style them. Hoping you’ll share some outfits with the cardigan soon!

  7. Christine Klepek says:

    This is awesome, thank you! Can you share the black carry-on bag you took?

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Hi, I'm Natalie

I am a believer in owning your personal style, saying what you mean, asking for what you want, living authentically and the power of simplicity — in fashion, and in life.

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