I'm

NATALIE

I am a believer in owning your personal style, saying what you mean, asking for what you want, living authentically and the power of simplicity — in fashion, and in life.

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10 Rules for Effortless, Everyday Style

In this series, I share some simple tips for leveling up your daily looks.

Last year I made my first Ulla Johnson dress purchase, and quickly made a second one after that, giving me two absolutely perfect printed dresses for spring, summer, and even fall here in San Diego. They’re light, airy and breezy, and work equally well for daytime, a night out, or as a beach coverup. This tie dye one I’m wearing here was restocked recently, too!

My cost per wear keeps getting lower and lower because I really do wear these dresses frequently. A few things to note:

I tend to choose a sling bag (here’s the one I’m wearing), though a woven tote, belt bag or crossbody also work well! Below I’m linking the various color ways that are currently available.

The hoops I’m wearing are from my partnership with ABLE and they will be available in April — be sure you’re on the email list to be the first to know when they go live!

See the outfit in motion here >

Shop the Dress

In the Rotation: Ulla Johnson Selena Dress & Sandals

Read the Comments +

  1. Rachel says:

    Always loved this dress! Can you tell a difference between the P and the XS sizes? I am looking for less fullness and higher neckline. Thank you!

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Hi, I'm Natalie

I am a believer in owning your personal style, saying what you mean, asking for what you want, living authentically and the power of simplicity — in fashion, and in life.

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