I am a believer in owning your personal style, saying what you mean, asking for what you want, living authentically and the power of simplicity — in fashion, and in life.

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10 Rules for Effortless, Everyday Style

In this series, I share some simple tips for leveling up your daily looks.

As of April 2024, I’ve decided to move my blog and newsletter content over to a new platform that many of you may be familiar with, Substack. Some of you have followed along on this blog or been email newsletter subscribers for a while and no doubt are wondering, “Why the switch?!” The content will remain the same — a chronicle of everyday, (hopefully) effortlessly cool looks I put together & wear as an entrepreneur & mom. You can expect two posts a week, one featuring what I wore for the week (posted on Tuesday mornings) and one Week in Review post. Formerly my email newsletter, Week in Review is where I share reflections, a thought of the week, some favorite things (mostly fashion), what I’m reading (or want to read), recent outfits and more. With Substack, you’re now able to get an email when a new post goes live (meaning you do not need to come here and check — it’s sent to you). You can also save posts, share posts, and leave comments so we can chat about things, and I must say that the app is really great for reading and there are so many other cool newsletters over there that I like to read. Substack feels like way more of a two-way street and I’m excited about the switch!

Why is it called Legit Mom Style?

I started my accessories brand in 2015 from my living room in San Diego, California. I was a mom trying to figure out my personal style, and I was also craving something to pursue for myself outside of motherhood. I had no background in design or entrepreneurship, but I decided to teach myself how to make jewelry and see if I could create a business from there.

With about $1,000 to invest, I bought my materials, made the first batch of pieces, set up my online shop and hoped for the best. I had no budget for advertising, so I focused on building community through a customer referral program and creating style-oriented content social media.

I created a hashtag — #legitmomstyle — to use whenever I shared my everyday mom looks, and that evolved into style videos that featured outfit ideas and ways to wear the jewelry I made and sold. This newsletter is a nod to the early days of my personal style journey in motherhood, and a journal of the (hopefully) effortlessly cool outfits I put together for my life as an entrepreneur and mother.

Some quick context…

As the founder of a fashion brand, I work in a casual, creative environment and can wear whatever I like, so thankfully my casual style works well for everyday office life. Almost every outfit you see is worn for work and home life, with some exceptions of course for outfits I wear to events. But really, my entire wardrobe is my mom wardrobe. They’re one and the same. Being around my family is my number one favorite thing, and I’m so glad I can still wear what I love while I do it.

That being said, don’t let the name of the newsletter mislead you — I won’t be sharing about motherhood or my kids in any way. Just dishing out the daily looks to inspire you to get dressed in something you love each day (whether you’re a mom or not)!

I hope you’ll follow along over on Substack

The blog (and newsletter) has moved over to Substack!

Read the Comments +

  1. Nic says:

    Really miss the blog – not a substance fan!

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Hi, I'm Natalie

I am a believer in owning your personal style, saying what you mean, asking for what you want, living authentically and the power of simplicity — in fashion, and in life.

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