As someone who is technically considered an “Instagram Influencer,” stepping back from the app over the past couple of months has been a major career shift. It started with just a weekend off and it was such a breath of fresh air, so I decided to wait a week longer, and then figured why not add another week onto my break because honestly I was so much happier and more relaxed without it.
As I shared in my newsletter a few weeks ago, I’m not just spending less time on Instagram, I don’t really want to be an Instagram influencer anymore. I don’t even know if I want to be a blogger or content creator anymore — at least not the way I have been. I wrapped up all of my paid partnerships for the year and am not planning to do sponsored content anymore. I’m ready to change things up, or at least experiment for a while.
My word of the year is intentional, and I’m taking that very seriously. I deeply value and appreciate the community that social media has allowed me to build so far, especially to grow my jewelry business from the ground up with $1,000, no experience and under 10K followers. But I’m at a point now where I want to think outside the box and imagine different possibilities instead of keeping the status quo. So I’m taking a pause for a bit and giving myself that time and space to live a more private life, explore some new business ideas and perhaps revisit using Instagram as a regular human being and entrepreneur, not as an Influencer.
I do feel the need to say that I have so much respect for the Influencer industry — not everyone handles their Influencer career with integrity, but that’s true for any profession. I don’t want my exit from that role to be misunderstood as belittling this big industry that’s enabled so many people (especially women!) to have financial freedom and support their families. It’s just something I personally don’t want to do anymore and I’m going with my gut for now.
If you want outfit ideas or style tips, everything is still here for you on the blog and I have tons of style videos on IGTV and several on Reels. And I also have the active codes page available if you’re looking for a discount on anything. That’s pretty much the extent of what I can offer you right now. Jewelry-wise, I may bring back pieces to my shop later in the year, but for this first half of the year my focus will be on creating pieces in collaboration with fellow designers, and those pieces will be sold directly through their online shops. When those pieces become available, I’ll share directly with my email list and also probably on Instagram.
I’m looking forward to using this time to dream, read, learn, invest in my family, and explore new business ideas. Where I’ll ultimately end up is still up in the air, but I feel good about the direction I’m headed. Thank you for being here through the years and for your support through this career transition.