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Natalie Borton

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NATALIE

I am a believer in owning your personal style, saying what you mean, asking for what you want, living authentically and the power of simplicity — in fashion, and in life.

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I’ve had discussions with many of you behind the scenes regarding the latest news with Everlane, and wanted to share my thoughts after taking the time to fully think and process.

It’s safe to say that 2020 has not been the best year for Everlane, and as a long-time customer and partner of theirs, it’s been hard to watch honestly. By now I’m sure many of you are aware of the Everlane situation and the newest allegations against them. In an anonymous Instagram post by an account called @ex.wives.club, former employees outlined in detail many issues with Everlane regarding racism and their company culture. This isn’t the first time Everlane has been called out for questionable practices, but it is a turning point for me with my relationship with Everlane.

I first want to say that I LOVE Everlane clothes—I have been a loyal customer for years and I own so many items from this brand because of my ongoing partnership with them to create styling videos for you. I truly love their clothing. It’s minimalist and cool and casual and chic and it just feels like me. I’ve personally had the most amazing relationship with Everlane and with my professional contacts there and have always been paid fairly and treated with respect. Increasingly, over time it’s becoming clear that this isn’t the case for everyone, though, and that doesn’t sit well with me.

Over the past couple of weeks, I was tagged over and over again in the @ex.wives.club post but didn’t feel ready to instantly dismiss (or “cancel”) Everlane or make a statement at that time. Not because I didn’t take what was shared seriously or questioned their validity, but because I wanted to understand what was being done to address these serious issues and how they are making changes behind the scenes before I shared my thoughts publicly, as those are the factors that would be guiding my next steps.

As soon as I saw the post, I reached out to my contact at Everlane and was able to get on a call with their CEO Michael Preysman, along with some other Everlane team members and some fellow affiliates. We were able to candidly share our concerns as well as hear how Everlane plans to address the issues of racism brought to light by @ex.wives.club. While I was reassured by the actions they have taken to address the situation (many of which were not shared in their statement), I’ve decided to put my professional relationship with Everlane on hold until changes are made. 

Ultimately, I do not feel comfortable with the way that Everlane has publicly handled themselves this year (I think there’s room for a lot more humility and humanity that they don’t seem willing to show at this time), and I also have heard from you that there has been a massive decline in the customer experience this year (which I have been insulated from because I get my items directly from their affiliate team, not by ordering through the website).

I’ve decided that I will no longer be working with them to create sponsored content for the brand at this time. I’ve ended my contract 2 months early in order to remain authentic with what I share with you. My hope is that they can make the necessary changes to repair their company culture, improve their customer service, and be the radically transparent company they set out to be at the beginning. I hope to be able to resume my partnership with them again in the future once these changes have been made, but for now I’m hitting the pause button.

I will still wear my Everlane clothes and link them (as I still love them and wear them often), allowing you to make your own choices, but I also will try to offer alternative similar options for those of you that would prefer to not support them at this time.

Thank you for your patience while I worked through this behind the scenes, and I welcome any feedback you have.

A Few Notes about Everlane

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Hi, I'm Natalie

I am a believer in owning your personal style, saying what you mean, asking for what you want, living authentically and the power of simplicity — in fashion, and in life.

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