Effortless, everyday style doesn’t have to be complicated (and you don’t need hundreds of things your closet to look cool!)

I always come back to the enduring power of minimalist style — where you can bring together a few timeless favorites to create a look that’s as practical for an afternoon of errands with your kids, as it is suitable for a casual coffee with friends (or a casual workplace!). My favorite thing about exploring personal style has been the discovery that fashion can be both beautiful and practical for everyday life.

Shirt / jeans (also here) / similar trench here and here / ballet flats (15BORTON for first order) / hoops & huggie hoops / sunglasses coming soon! / belt / bag