INVEST IN CLASSICS: Build your wardrobe around a few classic pieces like a great trench, well-fitting jeans or a button up shirt. These things never go out of style and can easily be styled to suit your personal taste.

See the rest of the style rules for effortless, everyday style here >

Similar trench here and here / shirt / similar jeans here and here / ballet flats (15BORTON for first order) / bag / huggie hoops / chunky hoops / sunglasses coming soon!