Hello, hello! I’m so excited to introduce you to the new Natalie Borton blog! It’s time for a fresh start, and today I’m filling you in on all the changes…
FIRST, A LITTLE BIT ABOUT ME, NATALIE BORTON
I’m a jewelry designer, wife and mother striving to live a simple, stylish life in San Diego, California. My husband Brian and I met just a few months after graduating from college and got married when we were 24. We’ve been married for 6 years now and are parents to the sweetest, happiest, best little 2-year-old boy named Jack and have a baby girl on the way, due this October. I’m a stay-at-home, work-at-home mom and the balance between motherhood and work is never easy but is absolutely worth it when you’re passionate about what you do (like I am!).
Three things I will never tire of? The ocean, sushi and Prosecco. I love spending time with my family, learning new things, getting lost in a great book (nonfiction and fiction alike), and laughing until I cry.
WHY THE NEW BLOG?
The truth is, I’ve felt a bit disconnected from the Thoughts by Natalie blog since I started my jewelry business and have been debating whether to keep it or start fresh for at least a year now. It was a blog I started when I was a completely different person, in a different place, with different interests. Since becoming a mother and a designer, I’ve felt less connected to my identity as a “lifestyle blogger” and more of a desire to focus on my core business.
My biggest fear was losing my solid readership base since I’ve had Thoughts by Natalie going on for so many years, but the more time goes by the more I realize I don’t care very much about stats or numbers, but rather authentically connecting with you all as customers and friends and fellow mamas and entrepreneurs. And that’s what I want to do here!
I honestly considered abandoning blogging completely because I felt like it wasn’t something people were as interested in these days, but after polling a lot of you informally via Instagram many of you confirmed that you either read the blog regularly, check it when I tell you on Instagram I’ve put up a new post, or at the very least enjoy being able to reference content I’ve shared before. So with that input, the blogging continues—just in a slightly new format.
SO, WHAT CAN YOU EXPECT TO READ HERE?
Style posts | Style is something I love and is at the root of my business, so it’s going to be a big part of this blog! I’ll have a new special focus on styling my jewelry with the outfits I feature, and will continue to do collaborations with other fashion brands. I’ll also feature other women styling my pieces for a bit more variety, as well as continue to provide links for you to shop what I’m wearing (or something similar!) for those of you who have enjoyed that in the past.
Shop updates | Behind the scenes peeks of upcoming releases, new product launches, special deals, work-at-home life, ask-the-audience type posts and more.
Personal posts | I’d love to share some personal content here and continue to let you in on my life when I’m not working. Motherhood, marriage, home, etc. There will be fewer of these than the other posts, but they will be mixed in with the content for sure as a way for you to know me a bit better.
Favorite things | One of the reasons I started blogging is because I really love to share about things I love with other people. While my previous blog focused a lot more of this type of post, here these posts will likely be monthly roundup posts so it doesn’t overwhelm the content. Since I know my favorite links posts were really popular with a lot of you, I’m also considering including my favorite links from the week in a newsletter instead of a weekly blog post—let me know in the comments below if you’re interested in that!
Lastly, I will be keeping Thoughts by Natalie up and running for the time being so you can easily reference any old posts, and I also may move over some of my favorite relevant content to this site, but that’s still TBD .
So there you have it, the new blog is here and I’m feeling excited to have a fresh start! My hope is that this can be a more focused, authentic place of sharing that is true to the life I’m living now. Thanks so much for being part of my entrepreneurial journey!
Photo by Sydney Roach